Feel The Greens
The property-buying cycle is no longer straightforward. For the Godrej Greens launch in Pune, lead forms were being filled, but the number of site visits stayed very low.
Create a digital experience mimicking the actual site-visit experience to enable sales, and digitally drive site visits to Godrej Greens.
- We created an experiential event through Facebook Live and other live-streaming platforms.
- The activity was held live from Godrej Greens, Pune.
- Three streams of information were integrated — drone cams on site, an inside-home shoot crew, and offline studio cams.
- Cross-platform delivery of the live stream through real-time integration with ad networks.
- We adopted a Real Time Marketing (RTM) strategy.
Go live
Event goes live on multiple platforms.
Drone stream
Live aerial view of the project and surroundings.
Inside home tour
Walkthrough of the project's interiors and features.
Studio interaction
Live Q&A and expert conversations.
Real-time engagement
Viewers interact, ask questions & react.
Leads & insights
Data captured and synced for follow-up.
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