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Gold — Abbys Media Awards 2019
Godrej Properties

Kuch Apna Sa

Web PortalArtificial IntelligenceData Analytics
Kuch Apna Sa — Godrej Properties
01The challenge

Show flats help customers imagine their future home, but they lack a personal connect. Godrej wanted to use innovation to personalize the space and make the customer “feel at home.”

02The objective

Create a digital experience that personalizes the show-flat tour for every customer who walks in.

03The solution
  • We personalized the tour by bringing the customer's own good memories alive in the show flat, powered by Social Login.
  • A web app pulled their photos, videos, and other relevant information from their Facebook account.
  • On login, our indigenous portal ran an AI model to pick the best pictures and videos and build albums.
  • Those albums were showcased on the walls via digital displays.
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