FURIO VR
Mahindra Truck and Bus wanted to launch their new FURIO truck to the masses. Demo trucks take time to reach each city, so customers went without an actual truck experience for long stretches — and physical demos are a costly, transport-heavy exercise.
Create a digital experience that bridges the gap between the new truck and the customer, reaching the masses in the least time possible and in a cost-effective manner.
- We created a virtual reality experience, coupled with affordable devices.
- Six different 360° VR films were shot explaining various applications of the Mahindra FURIO truck, in six different languages.
- We built an Android-based VR app to showcase these films and track the details of every customer who took the tour.
- Deep analytics were developed to track and analyze location and usage data for production-level decisions.
- The VR experience established itself as an integral part of mainline marketing for Mahindra FURIO.
Pick a headset
Power on & enter the app.
Choose a film
Select an application of the FURIO truck.
Immerse in 360°
Experience the truck in a realistic environment.
Data captured
Tour, viewer & location data recorded.
Analytics & insights
Data drives marketing & product decisions.
Immersive 360° VR
Fully immersive virtual experience that brings the power of FURIO to life.
6 Languages
Content produced in six regional languages to reach every customer.
Android VR App
Custom-built app for affordable VR headsets and easy scalability.
Deep Analytics
Real-time data on views, locations, preferences and engagement.
Affordable Devices
Lightweight, portable VR headsets for mass deployments.
Mass Outreach
Reached customers in tier 2, 3 & rural locations effectively.
360° Content Optimization
Delivering high-quality 360° videos with low latency across diverse network conditions.
Cross-Platform Compatibility
Ensuring a seamless experience across multiple low-cost VR headsets and Android devices.
Data Accuracy at Scale
Capturing accurate tour, viewer and location data from thousands of touchpoints.
Offline Resilience
Designing the app to function in low-connectivity areas and sync data reliably.
Scalability & Maintainability
Building a modular backend to handle growing data and content requirements.
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